Lies Women Believe...

...and men too.

"Both women and men had to be made to perceive diamonds not as marketable precious stones but as an inseparable part of courtship and married life."1

I'm involved in a ladies study, we're currently working through the book, Lies Women Believe and the Truth That Sets Them Free by Nancy Leigh DeMoss.

This isn't a review of the book - yet, rather, I'm amazed how easily marketing can mislead and deceive us.

"The diamond invention—the creation of the idea that diamonds are rare and valuable, and are essential signs of esteem—is a relatively recent development in the history of the diamond trade."1

Diamonds are a girls best friend? True or false?

First we might want to describe the term best friend. I'm having a hard time 'agreeing' with an inanimate object being a best friend! A dog perhaps, but not a rock...not even a pet rock!

Diamonds are forever. True or False?

"The illusion had to be created that diamonds were forever -- "forever" in the sense that they should never be resold."1

Diamonds have value beyond sentimental? Or phrased differently, they have long term value, they increase versus maintain (or lose) their value?

"The diamond-holding public, which includes people who inherit diamonds, had to remain convinced that diamonds retained their monetary value."1

Interest in researching this topic was stirred by a recent post from American Vision titled, My $3,500 advice to couples contemplating marriage regarding spending money on an 'asset' which really isn't and quoted Epstein's Have You Ever Tried to Sell a Diamond. I recommend reading both articles.

For those who interested in reading Epstein's book on the topic:  The Diamond Invention.


1. Quotes taken from Edward Jay Epstein's 1982 article Have You Ever Tried to Sell a Diamond?

Note: Use of a website for research, quoting thereof or references thereto in no way constitutes approval or disapproval of a site (unless specifically stated) - the reader should research and come to their own conclusions regarding each website.